AEO studio · Ireland and the UK
Answer Engine Optimisation: when buyers ask AI for a shortlist, be on it.
HelloWorld is an Irish Answer Engine Optimisation (AEO) studio for established companies. We find out where you stand in ChatGPT, Google's AI Overviews and AI Mode, Copilot and Perplexity. Then we do the work that gets you recommended in a 90-day programme, and prove it with a monthly scorecard.
A fixed-fee audit · credited in full if you continue · figures on the call
Your buyers are already asking
The problem
Who is AI putting on the shortlist instead of you?
Ask ChatGPT the questions your buyers ask, like "best software for this job" or "alternatives to the market leader". Competitors come back by name, often through review sites and roundups you've never looked at.
That shortlist forms before anyone visits your website. Your analytics can't see it, and SEO reports don't measure it.
- 1Your largest competitornamed
- 2A newer challengernamed
- 3A "top 10 tools" roundupcited
- -Your companynot mentioned
The definitive answer
What is Answer Engine Optimisation?
Google's own guidance says AEO "is still SEO", and the foundations are. What changes is what the AI trusts. It works in three layers.
Answer Engine Optimisation (AEO) is the work that makes AI assistants name and recommend your company when a buyer asks them a question. It's SEO for the AI age: instead of ranking a link, you become part of the answer.
Be findable
AI assistants search a web index (Google's, Bing's, or their own), then read your pages live. If a firewall turns them away, or your key facts sit in PDFs, they can't recommend you.
Be the clear answer
We publish answer-first pages on your own site: the questions buyers ask, comparisons with the year and the prices on the page, specifications and proof. Then we keep them genuinely up to date: three quarters of the pages AI assistants cite were updated within the past year (Seer Interactive, July 2026).
Be trusted
AI leans on what others say: the "best of" roundups it already cites, review sites, trade press and YouTube. We build that third-party proof, because the research says it's the biggest lever: 84% of AI citations come from earned media.
Where every engagement starts
How do we know where you stand?
Every engagement starts with an AI Visibility Audit. We agree the 30 questions your buyers actually ask. Then we record what ChatGPT, Google's AI, Copilot, Perplexity and Claude say, and score every answer from 0 (absent) to 3 (recommended first).
Alongside that, we verify your technical access for AI readers, how your own pages read to a machine, and your footprint on the roundups, review sites, YouTube, LinkedIn and community threads AI draws from. You get a phased 90-day plan with an owner, effort and metric for every action.
Ten working days, one fixed fee, credited in full if you go ahead with the programme. We give you the fee on a 20-minute call, and in writing before you commit.
Baseline prompt panel (sample)
Example layout · not client data
How often the assistants mention or cite this company, across five of them.
- 3"how to test this across 100 countries"recommended
- 2"best tools in this category"cited
- 1"your brand reviews"mentioned
- 0"alternatives to the market leader"absent
Who it's for
Do your buyers compare before they choose?
We work with established companies where a shortlist decides the sale, mainly in Ireland and the UK.
How we work
Audit, implement, then keep you there.
One path and one subscription. AI answers shift from month to month, so the work doesn't stop at launch.
AI Visibility Audit
A verified baseline across five AI assistants, and a phased 90-day plan.
Implementation Programme
90 days of strategy, answer content, account setup and third-party proof.
AEO Retainer
Fresh AEO content, tracking, launches and a monthly scorecard.
Book your audit
Tell us about your company and we arrange a short scoping call.
Proof, every month
How will you know it's working?
We don't ask you to trust homemade numbers. Your company goes on an established AI visibility tracker, such as Peec AI or HubSpot's AEO tool if you already run HubSpot. We combine it with the free data Google and Microsoft now publish, into one monthly scorecard.
Share of AI answers
How often you're mentioned, cited and recommended across a fixed panel of buyer questions, for each assistant separately, as a four-week rolling average. AI answers vary run to run, so we never report a single screenshot.
What the platforms report
Google Search Console's Generative AI report (impressions in AI Overviews and AI Mode, since 31 August 2026), Bing's AI Performance report (including the actual searches Copilot ran to find you) and the AI Assistant channel in Google Analytics.
What it's worth
AI-influenced leads and sales in your CRM, from a simple "how did you hear about us" field. Visibility is the leading indicator. Pipeline is what renews the work.
Straight answers
What won't we sell you?
A lot of what's sold as "AI optimisation" has no evidence behind it. We say so, and we spend your budget on what the research supports.
An llms.txt file
A study of about 300,000 domains found no link between having one and being cited (SE Ranking), and in Ahrefs' May 2026 data 97% of llms.txt files were never requested at all. Google says you don't need AI text files.
Schema markup "for AI"
Structured data still earns some rich results in Google, so we keep yours accurate as basic hygiene. But a controlled study of 1,885 pages found adding it made no meaningful difference to AI citations, and Google says its AI features need no special schema.
Rewriting your copy "for robots"
Google's July 2026 guidance says you don't need to write in a special way or chop content into pieces. Clear answers for people are what get quoted.
Wire press releases and bought mentions
Paid placements are a fraction of a percent of AI citations. Earned coverage is what counts, and inauthentic mentions are a reputational risk.
Knowledge hub
How does AI search actually work?
Evidence-led guides, updated as the platforms change. Every statistic is sourced.
EvidenceWhat actually works in AEO
The levers the research supports, and the ones it doesn't, with every source.
ToolsAI visibility tracking tools compared
HubSpot AEO, Peec AI, Otterly, Semrush, Profound and the free platform reports.
DataAI search statistics 2026
The numbers that matter for Irish and UK companies, each with its source.
All guidesBrowse the knowledge hub
Every guide and glossary term in one place.
Common questions
What else do you want to know?
What is Answer Engine Optimisation (AEO)?
Answer Engine Optimisation is the work that makes AI assistants such as ChatGPT, Google's AI Overviews and AI Mode, Copilot, Perplexity and Claude name and recommend your company when a buyer asks them a question. Think of it as SEO for the AI age: instead of ranking a link, you become part of the answer.
Is AEO different from SEO?
The foundations are the same, and Google's own guidance says AEO is still SEO. What changes is what AI trusts: roundups, reviews, press coverage, YouTube, product feeds and clear answers on your own site. We do those parts, and we're happy to work alongside your existing SEO agency.
Who is HelloWorld for?
Established companies whose buyers compare before they choose: B2B software and services firms, building-products manufacturers and merchants, and online pharmacies and health and beauty retailers, mainly in Ireland and the UK.
How do you measure AI visibility?
We track a fixed panel of buyer questions across several AI assistants with an established AI visibility tracker, and report your share of answers for each assistant separately, as a four-week rolling average. We combine that with Google Search Console's Generative AI report, Bing Webmaster Tools' AI Performance report, the AI Assistant channel in Google Analytics and a how-did-you-hear field in your CRM.
How long until we see results?
First measurable movement typically appears around month three. Competitive head terms take six to twelve months. Improving a position in a roundup that AI already cites can register inside 90 days.
What does it cost?
The AI Visibility Audit is a fixed fee, and it is credited in full if you go ahead with the programme. The 90-day Implementation Programme and the monthly AEO Retainer are quoted from what the audit finds, because a single brand in one market and a multi-branch retailer with product feeds are not the same job. We give you the figures on a short call and confirm them in writing before anything starts. All fees exclude VAT. See what each stage includes.
Next step
Find out where you stand before your competitors do.
The AI Visibility Audit gives you a verified baseline across five AI assistants and a 90-day plan to improve it. One fixed fee, credited if you continue, and you get the figure on the call.